Integrated Marketing Strategies

Structured business planning programmes that integrate consumer, shopper, trade, and competitor knowledge and forward projections, into aligned cross-functional objectives and strategies that build on one another to maximise competitive advantage, growth impact, and return on marketing and sales investment.

   Integrated Marketing is an evolution from the original Category Management processes largely driven by retailers, into a supplier led, holistic approach, to driving durable competitive advantage and sustainable category growth.

Integrated Marketing Strategies target, and competitively leverage, category level growth drivers reflecting key consumer, shopper, and trade needs and wants, and proactively stimulate behaviours that will constructively develop the size, shape, and direction of the market.

The Integrated Marketing Strategies are translatable into aligned and mutually supportive Brand, Channel, and Customer Plans designed to maximise impact in the market place, and financial ROI.

Our Integrated Marketing Strategy programme follows a structured, multi-functional, business planning process that integrates consumer, shopper, trade, and competitor knowledge, into aligned cross-functional objectives and strategies that build on one another to maximise competitive advantage, growth impact, and return on marketing and sales investment.