Objective Critiques

Critical review of Brand, Channel, and Customer Strategies. Plans, and Activities to assess their completeness, alignment, and impact in driving competitive advantage, profitability, and growth.

 The preparation of annual functional strategies is often undertaken as a routine task squeezed into the last few months of the year, with the outputs invariably lacking meaningful stretch or new thinking.

Certainly, in many cases such functional plans are produced independently of one another, with very little cross pollination of knowledge, ideas, or direction, ultimately resulting in disjointed and potentially conflicting initiatives.

We undertake rigorous Objective Critiques of Brand, Channel, and Customer Strategies, Plans, and Activities to assess their completeness, alignment, and impact in driving competitive advantage, profitability, and growth.